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How should you price your (luxury) home for sale

Smart Ways to Price Your Luxury Home for Sale

With few exceptions home sellers want two things: the highest price and the quickest sale. For a luxury home that's perfect in every respect -- outstanding views, updated kitchen and baths, top-tier finishings, beautiful setting and gated community -- sometimes those things are both achievable. But, realistically, few homes are perfect, even brand new ones. So when a seller sets a price, there is a decision to be made about how aggressive to be. Here's some data from Pima County that may help. What it shows is that the longer a home stays on the market (meaning it was priced too high to begin with) the less likely it is that the seller will get full asking or close to it. 

Based on real estate market data for Pima County from January 2025 through early 2026, there is a clear inverse correlation between the number of days a home sits on the market (DOM) and the percentage of the original asking price the seller receives.

As the market moved toward a "balanced" state in late 2025 and early 2026, homes that didn't sell within the first 30 days saw a significant drop in their Sale-to-List price ratio.

Pima County Market Correlation (Jan 2025 – Present)

Time Period Median Days on Market (DOM) % of Original Asking Price Market Sentiment
Jan 2025 34 Days 97.9% Strong Start
Q2 2025 28 Days 98.4% Spring Surge
Sept 2025 36 Days 97.9% Normalization
Dec 2025 60 Days 96.5% Winter Cooling
Jan 2026 77 Days (Active) / 34 (Sold) 98.6% (Median) Strategic Pricing
Feb 2026 90 Days 96.8% Buyer Leverage

Key Takeaways from the Data

  • The "Golden Window": Data from 2025 shows that homes selling within the first 21–30 days typically closed at 98% to 100% of their original asking price.

  • The 45-Day Cliff: Once a property exceeds 45 days on the market in Pima County, the likelihood of a price reduction increases significantly. By early 2026, roughly 43% of active listings had undergone a price cut, averaging a 6% reduction from the original price.

  • Inventory Impact: As inventory rose to nearly 4,800 units by February 2026 (a 3.8-month supply), buyers gained more leverage to negotiate below the asking price, pushing the average DOM higher and the sale-to-list ratio lower compared to the "unicorn years" of 2021-2022.

  • Current Trend (2026): We are currently seeing a "recalibration." While median prices have remained relatively stable (around $365,000–$370,000), the Days on Market has climbed by about 12 days year-over-year, signaling that buyers are taking more time to negotiate.

Summary Table: Impact of Time on Sale Price

Days on Market Expected % of Original List Price
0 – 14 Days 99% – 101%
15 – 45 Days 97% – 98.5%
46 – 90 Days 94% – 96%
90+ Days < 93%
How should you price your (luxury) home for sale
How should you price your (luxury) home for sale
How should you price your (luxury) home for sale

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